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Understanding the Importance of Regional Testing and the Evidencing of Regional Differences
Problem
Our client wanted to better understand how different sites across their portfolio were supporting employee wellbeing and performance.
Without this data, the client was unable to make targeted changes and support underperforming demographics and locations, ultimately impacting overall workplace experience and retention.
Current and potential risks:
- Possibility of applying a “one size fits all approach” without any insight into cultural or geographical differences, hindering effective workplace strategy.
- Existing biases that may negatively impact employee experience across different regions, affecting workplace culture and performance.
- Working communities feeling a lack of support for their locations, leading to further employee disconnect and disengagement, impacting the ability to attract employees.
Method
In order to address this question, we consolidated employee experience, wellbeing, and performance data that had been collected from a range of our projects with this client to date, utilizing workplace science and technology.
These data came from over 800 employees based in offices across the following geographies; Asia-Pacific (APAC), Europe, the Middle East & Africa (EMEA), Latin America (LATAM), and North America.
We worked with the client to create an internal dashboard that allowed teams to easily compare different sites across their portfolio. This people-centric solution enabled decision-makers to see how well different demographic groups were performing and which areas of wellbeing and performance required greater support, ensuring an evidence-based approach to transformation.
Findings
- There are significant differences in activity levels across different geographical locations. Physical activity was significantly lower in certain APAC regions compared to the client average and ART recommendation levels, highlighting the need for innovative workplace design solutions.
- Employee preference to work from the office differs greatly between locations, with the desire to return to the office much lower in North American offices, emphasizing the importance of hybrid workplace strategies.
- What employees reported as “loud” noise levels impacted performance differently. Generally, APAC offices (from this client’s portfolio) are more densely occupied and therefore accustomed to higher routine noise levels compared to other regions, which are more likely to negatively respond to unwanted noise.
Actions
⭕ Work with the client’s tech team to build a bespoke dashboard to benchmark different sites, allowing for effective comparison and contrast of wellbeing and performance across their portfolio, aiding corporate real estate decisions.
⭕ Highlight and apply targeted support for at-risk groups or specific interventions, ensuring a tailored approach to improving workplace culture and performance.
Value
- Improved employee support in regard to performance and wellbeing through a targeted approach, enhancing overall workplace experience and retention
- Provides a simple tool for wider teams to access data and work between departments in a collaborative way, fostering innovation and effective communication
Key Takeaways
The data and actions delivered through this project allowed
the client to implement a more targeted approach in employee support and office design across the portfolio.
Explore more real life examples in our solutions series and discover how our unique experience across elite sport, academic research and the corporate landscape, combined with our scientific and data-driven approach, puts us in a unique position to identify opportunities that can drive increased productivity, performance and positively impact workplace wellbeing.
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